American Cleft Palate Craniofacial Association (ACPA) Announces Rebranding

CHAPEL HILL, North Carolina, November 17, 2022 /PRNewswire/ — The American Cleft Palate Craniofacial Association (ACPA), Celebrates 80e anniversary in 2023, announced today that it has completed a major rebranding project to reflect the association’s position as the premier scientific and professional network in the field of cleft palate and craniofacial care.

ACPA unites scientific leadership to patients and families affected by cleft lip, cleft palate and other craniofacial differences. APAC champions a comprehensive, team-based approach to care that supports patients and families through their unique care journeys with the best evidence-based treatments and resources to thrive.

The comprehensive new branding includes a new logo and updated messaging, as well as clear guidance and tools for healthcare providers and other experts in the field. An updated domain and new website with a refined user experience for families and patients will launch in early 2023. This streamlined and simplified approach features storytelling that reflects modern concerns and the long-term care journey of patients.

Adam LevyCAE, Executive Director: “We couldn’t be more excited to reveal our new brand to the public. To achieve this goal, a “Core Brand Team” was assembled from cross-disciplinary members of APAC and included the families of those affected. The result is a new brand representing the journey and intersection between patient and provider, and more than anything, expresses our care for each other along the way.”

ACPA is a point of contact for the cleft and craniofacial cleft community, providing up-to-date scientific resources and interdisciplinary networking opportunities for healthcare providers, patients and families. Their efforts are far-reaching and reach a wide range of people who are passionate about improving lifelong and lifelong care for people born with cleft lip, cleft palate, and other craniofacial differences.

Contact: ACPA Communications
Contact details: 919-933-9044, [email protected]

SOURCE American Cleft Palate-Craniofacial Association

Christine E. Phillips