Pigeon Philippines works with Operation Smile Philippines to help with their fissure care program

MANILA, Philippines – Pigeon Philippines recently announced its support for Operation Smile Philippines, a non-profit organization specializing in comprehensive and expert cleft care. This collaboration between Pigeon, a global expert in maternal and child care, and Operation Smile, a global charity for children’s needs, has already started in several neighboring Asian countries.

Ms. Cathy Que, Marketing Manager of Infant Products Division of Richwell Phils. Inc., the national distributor of the Pigeon brand, officially delivered the donations to the Executive Director of Operation Smile Philippines, Mr. Emiliano Romano, and the Regional Director of Operation Smile for the Philippines, Mr. Kevin Thor, at their headquarters. from Makati.

“Operation Smile Philippines helps people with cleft lip and palate, especially those with limited or no financial resources to pay for surgery. They also have nutritional monitoring programs because babies need to be healthy before an operation, and that’s where Pigeon comes in because Pigeon looks after babies all over the world,” says Cathy. She also mentioned that Pigeon will be celebrating its 65th global anniversary in August and that this collaboration with Operation Smile Philippines is just one of the perfect ways for the brand to show its continued support for Filipino mothers and babies in need.

According to statistics from Operation Smile Philippines, a child is born with a cleft every three minutes and one in 500 Filipino babies suffers from a cleft. This is why the organization is committed to providing comprehensive care for children and adults, enabling them to live happier and healthier lives.

“Surgery is only about 10% to 20% of everything we do in Operation Smile. Another is nutritional support, which is why this collaboration with Pigeon would be extremely beneficial to us. The second would be dental, which could be a regular tooth extraction or, if an adult is unable to have open palate surgery, we do what we call an obturator, which is a prosthesis that we put inside the mouth just to temporarily close the palate,” says Emiliano.

Pigeon Operation Smile

He mentions that Operation Smile also offers speech therapy and psychosocial support to people with cleft palate and their families due to the risk of bullying in the community. A baby with a cleft lip can be operated on at six months, and a one-year-old child can have a cleft palate operation. “At Operation Smile, we really focus on providing access to safe surgery. That’s why we say six months because that’s what we know we can operate on safely, that’s the global medical standards that we have set around the world. This is why we treat the lips and the palate separately. When they get older, we have a priority system for our patients, so once they’re around 10 or 12, that’s when we start doing a second assessment based on their condition since the variations have an impact on the safety of it…Other alterations that would support their speech are the main thing for this case for older patients. Ultimately, we try to reach patients as young as possible because they are less at risk with surgical care,” says Kevin.

Pigeon Operation Smile

Pigeon Philippines’ support meant a lot to Operation Smile Philippines as it would dramatically improve the nutritional aspect of their comprehensive cleft care. Pigeon will not only provide tools to aid in the administration of proper nutrition to babies with fissures, but it will also reduce patient rejection for surgery. “When we look at the patient’s malnutrition during the initial screening, we can now provide products that allow mothers to administer appropriate feeding sessions, giving their child the correct nutrients so that when they return they can be operated,” explains Emiliano.

Pigeon Operation Smile

Operation Smile Philippines and Pigeon Philippines are planning more initiatives like this in the future to benefit Filipino mothers and babies. To learn more about Pigeon Philippines, visit https://pigeon.com.ph/and to learn more about Operation Smile Philippines and their initiatives, visit https://operationsmile.org.ph/


Christine E. Phillips